Building Your Business Brand | Alabama
4 Elective Hour Video Course
Approval #P3C-9
Effective marketing to new clients is a struggle for many business owners. Explore successful techniques of a cost-effective marketing program to increase business year round.
Description
This course, Building Your Business Brand, has been approved by the State of Alabama Home Builders Licensure Board for 4 hours of continuing Education credits.
Instructor: Dean Rose
Marketing is an essential part of running a successful business. This six-hour course will show students how to put together a customized, cost-effective marketing program that will work year after year. Even those building contractors who have already been in business for years will learn how to build strength in the marketing aspects of their company, including a cost-effective method of generating leads. Students will also learn how to incorporate successful marketing tactics simultaneously.
This Course Covers:
- Marketing Laws
- Marketing vs. Advertising
- Product, Price, Placement, Perceived value & Promotion
- Strengths, Weaknesses, Opportunities, Threats
- TOWS Analysis
- Target Market
- Setting goals (building a brand, leads, and increasing profits)
- Marketing channels
- Social Media